> DEI claims another company. RIP Jaguar

Jaguar is a street-shytting company, owned by India's Tata Motors.

Jaguar sales crater a shocking 98% after ‘woke’ rebrand

07/01/25

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the cars have yet to arrive at dealerships.

The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manfucaturers’ Association.

The stunning decline comes after Jaguar rolled out a controversial ad last November that featured non-binary models wearing a rainbow of colors with slogans like “Copy Nothing” and “Live Vivid” — but exluded any images of its sleek sports cars as it touted its transition to a fully electrical, ultra-luxury company.

https://www.msn.com/en-us/money/compani … r-AA1HN5Vc